"Wake up, Chief.
I need you”
November 8, 2012. The launch of one of Xbox 360's most highly anticipated and critically acclaimed games - Halo, but it was actually two months before the first trailer release that hype really began to build. We created a 1:1 scale VR helmet of the game’s main protagonist, Master Chief, and distributed them to gaming influencers across Brazil; offering exclusive access to the game’s very first Virtual Reality trailer.
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Client: Xbox 360 // Agency: McCann, Brazil // Production: Microsoft, Brazil
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