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“The NFT ‘Breakchains with Blockchain’ collection carries a powerful meaning and is priced at the amount of money needed to pay off each woman’s debt, giving them a second chance.”
Thousands of women are sentenced to prison in Egypt each year for being unable to repay loans of as little as $254. Known simply as "Al Gharemaat" or "The Fined," these women borrow money out of necessity for financial independence, medicine, or even a washing machine. The consequences of falling behind on payments can send a single mother to jail for multiple years. Children of Female Prisoners Association in Egypt works with imprisoned women and their children to free them. "Breakchains with Blockchain" is the first NFT collection that frees women from prison sentences. Every piece sold spreads awareness around this topic, and a woman is released from her punishment. I was one of the artists around the globe that designed 16 NFTs that tell each woman's story and why they were jailed.
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Client: Children of Female Prisoners Association // Agency: Horizon FCB, Dubai // Studio: Black Madre, Brazil & Zombie Studio // Animation: The Youth, Brazil // Production: The Youth, Brazil & Film DNA, MENA