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“The Breakchains with Blockchain NFT collection is priced to match each woman’s debt, offering them a second chance.”
Children of Female Prisoners Association
FCB, Dubai
In Egypt, under Article No 341, defaulting on a loan is a criminal act that carries a prison sentence. Every year tens of thousands of women are sent to prison for defaulting on loans borrowed for a few hundred dollars.
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“Unlike Bored Apes or Lazy Lions, the value of these tokens is the price of a human's liberty”
Client: Children of Female Prisoners Association //
Agency: Horizon FCB, Dubai //
Studio: Black Madre, Brazil & Zombie Studio //
Animation: The Youth, Brazil //
Production: The Youth, Brazil & Film DNA, MENA