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“Social Bullets laid bare the harms that social media can present to young people by demonstrating how abuse can kill.”
Kazoo / Stand for the Silent
Area 23, New York
Kazoo, a personal safety app, partnered with Stand for the Silent to raise awareness about online bullying, the leading cause of teenage suicide. Together, they launched Social Bullets to deliver a powerful anti-bullying message and engage concerned parents.
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We presented the experiment live in virtual educational sessions. Cyberbullying survivors led the discussion, helping parents spot the signs of abuse to keep their kids safe.
Client: Stand for the Silent //
Agency: Area 23, New York //
Illustration: Black Madre, Brazil //
Animation: Studio Histeria!, Brazil & Lamano Studio, Chile //
Production: The Youth, Jamute, Anache, Norte, Brazil & Studio RX / Daisy Cutter, USA