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“Heinz launches world’s first-ever ketchup insurance policy”
Accidental spills and splashes that seem to target our white shirts, rugs, or anything nearby. It's a universal frustration, especially when it involves Heinz ketchup. Surprisingly, 48% of Heinz customers have encountered such ketchup mishaps. Heinz listen to our customers.
Drawing from 57 genuine incidents shared on social media, Heinz have introduced a genuine solution: an entirely legitimate insurance program. This program covers all ketchup-related accidents inspired directly by customers' experiences. The funniest claims were featured in the bottles and illustrated by many artists, including myself.
Drawing from 57 genuine incidents shared on social media, Heinz have introduced a genuine solution: an entirely legitimate insurance program. This program covers all ketchup-related accidents inspired directly by customers' experiences. The funniest claims were featured in the bottles and illustrated by many artists, including myself.
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Client: Heinz Tomato Ketchup // Agency: FP7 McCann, Dubai // Production: FP7 McCann, Dubai