“Heinz launches world’s first-ever ketchup insurance policy
Accidental spills and splashes that seem to target our white shirts, rugs, or anything nearby. It's a universal frustration, especially when it involves Heinz ketchup. Surprisingly, 48% of Heinz customers have encountered such ketchup mishaps. Heinz listen to our customers.
Drawing from 57 genuine incidents shared on social media, Heinz have introduced a genuine solution: an entirely legitimate insurance program. This program covers all ketchup-related accidents inspired directly by customers' experiences. The funniest claims were featured in the bottles and illustrated by many artists, including myself.
+  +​​​​​​​
+  +

Client: Heinz Tomato Ketchup // Agency: FP7 McCann, Dubai // Production: FP7 McCann, Dubai
Back to Top