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“Kinokuniya chops up manga's price”
Kinokuniya - the largest bookstore in UAE - is the one-stop shop for everything and anything manga. And since manga is known for its graphic visuals and over-the-top, action-packed storylines, we decided to market Kinokuniya’s latest 10% off promotion in a way that would catch the eye of any true manga fan.
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![](https://cdn.myportfolio.com/ce1e1686-4dae-4fc3-b2ad-2857676fe79c/184816af-733b-47e5-843c-7ae0485958a4_rw_1920.jpg?h=b25f6f04a4f4017853e0618a8405a961)
![](https://cdn.myportfolio.com/ce1e1686-4dae-4fc3-b2ad-2857676fe79c/c985ce1a-c54f-4874-aa3e-89f89f965202_rw_1920.jpg?h=09523fd497a926b6f95eeea02619db54)
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![](https://cdn.myportfolio.com/ce1e1686-4dae-4fc3-b2ad-2857676fe79c/4bea00f7-7b6d-49e6-9223-04be09f525d9_rw_1200.jpg?h=0fa7eecd5a6e7d820a57d9b87258176b)
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Client: Kinonuniya Books // Agency: J. Walter Thompson, Dubai // Illustrator: Katsuhiro Otomo, Kentaro Miura, Yusuke Murata & Tomohiro Kishi, Japan