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“Kinokuniya chops up manga's price”
Kinokuniya - the largest bookstore in UAE - is the one-stop shop for everything and anything manga. And since manga is known for its graphic visuals and over-the-top, action-packed storylines, we decided to market Kinokuniya’s latest 10% off promotion in a way that would catch the eye of any true manga fan.
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Client: Kinonuniya Books // Agency: Wunderman Thompson, Dubai // Illustrator: Katsuhiro Otomo, Kentaro Miura, Yusuke Murata & Tomohiro Kishi, Japan