“Life is more playful when you embrace your playful side with others”
Lay’s is internationally known for their laundry list of vibrant and tantalizing flavors. Fortnite is internationally known for its laundry list of eccentric and outlandish characters. To promote six new Lay’s flavors launching across Egypt and Saudi, we created a group of prototype characters to showcase the personality and flavor of each new product for the upcoming season of Fortnite.
Client: Lay's // Agency: M&C Saatchi, Dubai // Character Design: Fabio Barros, New York & Cristiano Suarez, Brazil // 3D Artist: Caetano Silva, Brazil