“In a world where fake is in danger of becoming the new real, the only way branded content can add value to our life is by separating the originals from wannabes”
For the launch of NESCAFÉ Cappuccino Italiano, we needed to creatively demonstrate exactly why these satchets of granules and powdered foam carried the authentic aroma of real, rich Italian coffee. Our solution? A staged casting session to see if real men could convincingly fake being Italian. After auditioning people on various radio channels and social media streams, the verdict was pretty plain to see.
Client: Nescafé Cappuccino Italiano // Agency: Publicis, Dubai // Production: VIP Films, Dubai