“The Inevitable News
is a protest of the lackluster and dehumanizing coverage of mass shootings by the media.”
The Columbia Journalism Review, the most respected voice in journalism criticism, sought to end to America’s fundamentally flawed gun violence news coverage by convening the Gun Violence News Summit. How did we get 200+ journalists from 100+ papers involved? We published The Inevitable News, a newspaper covering all mass shootings over the last 3 years—with a single article. We distributed copies through the streets and to the most respected papers in the country. This resulted in historic participation and the adoption of the Gun Violence Coverage Commitment, a first-of-its-kind agreement that will forever change standards in gun violence reporting.
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Crafted through an unprecedented collaboration spanning diverse industries in the history of journalism, garnering an astounding 30 thousand downloads within the inaugural day alone.
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Client: Columbia Journalism Review // Agency: Area 23, New York // Production: Stellar Printing Inc. & Brooklyn Sports Page, USA
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