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“Spotify breaks into branded live events with an immersive experience for Tic Tac”
Tic Tac & Spotify created an immersive, multi-sensory music-driven experiences at historic L.A. - based venue The Mint over two nights. The first, with the theme “Vol 1: Sounds Refreshing,” featured by Ella Vos, followed by “Vol 2: Sounds Delicious” when Surfaces took the stage to perform. Two new Spotify playlists based on the event were created to engage the consumer.
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Client: Tic Tac & Spotify // Agency: 247 Laundry Service, New York // Illustration: Stephen Bliss, New York & Fabio Barros, New York // Production: Spotify & The Mint, Los Angeles