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“Spotify breaks into branded live events with an immersive experience for Tic Tac”
Tic Tac & Spotify created an immersive, multi-sensory music-driven experiences at historic L.A. - based venue The Mint over two nights. The first, with the theme “Vol 1: Sounds Refreshing,” featured by Ella Vos, followed by “Vol 2: Sounds Delicious” when Surfaces took the stage to perform. Two new Spotify playlists based on the event were created to engage the consumer.
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![](https://cdn.myportfolio.com/ce1e1686-4dae-4fc3-b2ad-2857676fe79c/c1ab085e-2605-4dc9-a6bf-1f63ea52f451_rw_3840.jpg?h=6c604781c74fac88618515ea75097ece)
![](https://cdn.myportfolio.com/ce1e1686-4dae-4fc3-b2ad-2857676fe79c/7127da46-831f-4f6c-85aa-13f61cfe3c0e_rw_3840.jpg?h=e2ddf905e400dc4a1209b6345935f49f)
![](https://cdn.myportfolio.com/ce1e1686-4dae-4fc3-b2ad-2857676fe79c/16ff809d-7646-4599-a602-8900d476f295_rw_3840.jpg?h=615e4bc4ba304acbf05e0d4a9df46afb)
![](https://cdn.myportfolio.com/ce1e1686-4dae-4fc3-b2ad-2857676fe79c/351ef975-dc08-4a77-b1f4-f8bf88a9a15b_rw_3840.jpg?h=283c25cc155f092583db0e28b1db0335)
![](https://cdn.myportfolio.com/ce1e1686-4dae-4fc3-b2ad-2857676fe79c/6dcfe526-fdcd-47c4-a5e0-b2ddbd0972cd_rw_3840.jpg?h=7288c351efa3a228c7202516575f7946)
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Client: Tic Tac & Spotify // Agency: 247 Laundry Service, New York // Illustration: Stephen Bliss, New York & Fabio Barros, New York // Production: Spotify & The Mint, Los Angeles