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“Steve Aoki's X-Freeze Tic Tac Campaign is a Rush of X-Treme Footage: Exclusive”
The task was to launch Tic Tac X-Freeze: a new, powerful, and long-lasting flavor. To match the product’s intense vibe, we decided to invite an equally intense personality: Steve Aoki. The top DJ was not only the campaign’s protagonist, but also its producer, designer, creative director, and everything in between. Impressive? Not much for an artist who’s used to performing in 3 countries in a single day.
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Client: Tic Tac // Agency: 247 Laundry Service, New York // Illustration: Fabio Barros, New York // Photographer: Fabio Barros, New York // Production: Wasserman, New York