“Social Bullets laid bare the harms that social media can present to young people by demonstrating how abuse can kill.”

Kazoo, a personal safety app, partnered with Stand for the Silent to raise awareness about online bullying, the leading cause of teenage suicide. Together, they launched Social Bullets to deliver a powerful anti-bullying message and engage concerned parents.

We presented the experiment live in virtual educational sessions. Cyberbullying survivors led the discussion, helping parents spot the signs of abuse to keep their kids safe.