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“Spotify breaks into branded live events with an immersive experience for Tic Tac”
TicTac & Spotify
Refreshing Delicious
Tic Tac & Spotify created an immersive, multi-sensory music-driven experiences at historic L.A. - based venue The Mint over two nights. The first, with the theme “Vol 1: Sounds Refreshing,” featured by Ella Vos, followed by “Vol 2: Sounds Delicious” when Surfaces took the stage to perform. Two new Spotify playlists based on the event were created to engage the consumer.
“The fan experience brings listeners offline and into an immersive world that embodies the essence of the Tic Tac brand”
– Billboard
